Released: June 04, 2007

As the kids go buy

Source: Ylan Q. Mui, Washington Post (Free Registration)

They agonize over price. They’re thoughtful, not impulsive. They arrive at the mall with information and purpose. They actually care about what their parents would think about those micro shorts.

They are teenage girls, and this is how they shop.

It wasn’t what we expected to find when we spent a recent Saturday afternoon shopping at Tysons Corner Center with a horde of teenagers. This is a generation often considered indulged, equipped with cellphones and credit cards at an early age. This is the generation that spawned reality shows like “My Super Sweet 16,” an MTV tribute to coming-of-age consumerism.

Teens’ purchasing power is enormous. Last year, they rang up $179 billion in sales, according to Teen Research Unlimited. 

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