Released: November 28, 2008

Black Friday shoppers are hunting for bargains

Source: Mindy Fetterman and Jayne O'Donnell, USA TODAY

Nearly 128 million Americans say they will shop Friday, Saturday and Sunday, the start of the holiday shopping season, the National Retail Federation says. That’s down slightly from last year.

Despite the tough economic times and plummeting consumer confidence, retailers think shoppers will be lured to spend money because of aggressive cost-cutting and sales.

The NRF thinks that Friday — known as Black Friday because of its reputation for pushing retailers to profitability — will have the biggest promotional discounts ever.

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