Released: November 26, 2008

Consumers can find good deals beyond Black Friday

Source: Jayne O'Donnell, USA Today

It’s wild. It’s a ritual. And it’s one way to save money on holiday gifts in these financially trying times.

But blazing out in the early morning hours after Thanksgiving to hit stores for “door-buster” sales that often start at midnight sure isn’t the only way to snag a great bargain this holiday season — as even the retailers rolling out the Black Friday deals acknowledge.

This year, you probably don’t need to. The recession has made bargain hunters out of almost every consumer, and discounters of most every retailer. That’s combined to make this year’s Black Friday more feverish than ever, especially given the fewer shopping days between Thanksgiving and Christmas. Retail announcements about Black Friday prices are even more widespread, and started long before anyone was talking turkey. And deep discounting is likely to increase as the close of the holiday season grows closer, retail experts say. 

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