Released: September 21, 2008

For banks, bailout. For consumers, credit advice

Source: Amy Shoenfeld, New York Times (Free Registration)

The Treasury Department started a campaign last week to educate Americans about the importance of credit. The campaign was not designed for Wall Street banks, currently awaiting the details on their $700 billion government bailout, but for 18- to 24-year-olds, who are presumably too young to bring the financial system to its knees.

The campaign, which includes two videos, two radio spots and an online game in English and Spanish, warns young viewers: “Don’t let your credit put you in a bad place.”

To some, the effort might seem a tad late given current events, but those running the project say the timing is just right.

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