Released: October 31, 2008

What a treat; Candy makers tricked by sales

Source: Associated Press (New Haven Register) (Free Registration)

With a big pullback evident in consumer spending, candy makers were a bit spooked about this year’s Halloween season.

They introduced fewer new Halloween-themed products for their third-biggest selling season of the year, but analysts say the companies have nothing to worry about: They expect this year’s Halloween to be bigger than ever as people seek a break from the downright scary economy and stressful campaign season.

Candy makers, judging by the fewer debuts of Halloween candy this year, weren’t sure how the holiday would go because of the economy, said Marcia Mogelonsky, a senior research analyst with Mintel International in Chicago.

But as the economic situation worsens, and worries mount about investments and job stability, Halloween seems to be getting stronger.

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