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Keyword Search Results

Advertising

1. Books: Buyology
   How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below…
2. Books: But Wait, There’s More
   Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins’ motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years,…
3. Press: Truth in advertising, offline or online
   With so many advertising dollars flowing onto blogs, Facebook and Twitter, it is not surprising that the Federal Trade Commission, which is charged with protecting consumers from sneaky advertising, has turned its eye on this…
4. Press: Are dating websites past their prime?
   How many marriages a day do Internet dating sites generate? Last year, the Wall Street Journal tried to cut through the hype and found that the claims put forth by major players such as eHarmony,…
5. Press: Telling consumers what’s inside
   S. C. Johnson wants to step up its “green” game with advertising intended to convey to consumers a commitment to disclose the ingredients of its familiar household cleaning products, like Glade, Pledge and Windex. The…
6. Press: Less Web tracking means less effective ads
   No wonder Internet companies are so anxious about stricter privacy rules. Research by Catherine Tucker, a professor at the M.I.T. Sloan School of Management, has found that European Union regulations that limit the tracking of…
7. Press: Behind Google goggles, virtual reality
   It wasn’t so long ago that legions of people began walking the streets, talking to themselves.  On closer inspection, many of them turned out to be wearing tiny earpieces that connected wirelessly to their smartphones.…