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Keyword Search Results

Behavioral Marketing

1. Books: Shoptimism
   Shoptimism is a guided tour through the parallel worlds of selling and buying. Part I, “Them Versus You,” explores “the Sell Side,” where marketing, retailing, advertising, and consumer-research forces take aim on the American buyer.…
2. Press: Rivals seize on privacy troubles of Facebook
   t sounds like a kamikaze mission: an upstart with a meager number of users and no capital squaring off against Facebook, a social networking juggernaut with more than 400 million members and a $15 billion…
3. Press: Want my data? Pay me for it
   Life, as they say, imitates art. And the way things work commercially today across much of the Web recalls that chapter in “The Adventures of Tom Sawyer” where Tom cajoles his guileless friends into whitewashing…
4. Press: These ‘cookies’ aren’t tasty
   What if the next time you visited your local mall, a gaggle of detectives quietly followed you around taking notes on every store you visited, every item you bought, every movie you saw. Let’s say…
5. Press: Retargeting ads follow surfers to other sites
   The shoes that Julie Matlin recently saw on Zappos.com were kind of cute, or so she thought. But Ms. Matlin wasn’t ready to buy and left the site. Then the shoes started to follow…
6. Press: New Web code raises privacy concerns
   Worries over Internet privacy have spurred lawsuits, conspiracy theories and consumer anxiety as marketers and others invent new ways to track computer users on the Internet. But the alarmists have not seen anything yet. In…
7. Press: Senate panel grills Apple, Google on tracking technology
   Apple and Google defended their methods of tracking mobile device users at a Senate hearing, saying user privacy is protected. Still, agreeing with senators, both conceded Tuesday that better industrywide protections might be needed. “People…