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Press:
Groups recommend ‘Do Not Track List’
WASHINGTON—A group of nine privacy organizations – the Center for Democracy and Technology, Consumer Action, Consumer Federation of America, Electronic Frontier Foundation, Privacy Activism, Public Information Research, Privacy Journal, Privacy Rights Clearinghouse, and World Privacy… -
Books:
Buying In
Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told. In Buying In,… -
Books:
Buyology
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below… -
Books:
But Wait, There’s More
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins’ motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years,… -
Press:
Truth in advertising, offline or online
With so many advertising dollars flowing onto blogs, Facebook and Twitter, it is not surprising that the Federal Trade Commission, which is charged with protecting consumers from sneaky advertising, has turned its eye on this… -
Books:
Shoptimism
Shoptimism is a guided tour through the parallel worlds of selling and buying. Part I, “Them Versus You,” explores “the Sell Side,” where marketing, retailing, advertising, and consumer-research forces take aim on the American buyer.… -
Press:
Rivals seize on privacy troubles of Facebook
t sounds like a kamikaze mission: an upstart with a meager number of users and no capital squaring off against Facebook, a social networking juggernaut with more than 400 million members and a $15 billion… -
Press:
Want my data? Pay me for it
Life, as they say, imitates art. And the way things work commercially today across much of the Web recalls that chapter in “The Adventures of Tom Sawyer” where Tom cajoles his guileless friends into whitewashing… -
Press:
FTC says POM juice ads are deceptive about health
against the makers of POM Wonderful Pomegranate Juice, saying there’s no science to support claims that the products treat or prevent diseases such as prostate cancer and erectile dysfunction. The Federal Trade Commission says… -
Press:
New Web code raises privacy concerns
Worries over Internet privacy have spurred lawsuits, conspiracy theories and consumer anxiety as marketers and others invent new ways to track computer users on the Internet. But the alarmists have not seen anything yet. In… -
Press:
Siete estrategias de ventas que las tiendas usan para que gaste más
El camino al centro comercial puede estar empedrado con buenas intenciones, pero los minoristas saben cómo entrar en la parte de su cerebro que grita “!Comprame!”. Para esta temporada de ventas de navidad, están lanzando… -
Press:
Aumenta la publicidad multicultural en EE.UU.
En momentos en que buscan nuevas fuentes de ingresos, las agencias de publicidad de Estados Unidos aumentan sus ofertas multiculturales, un desafío para las agencias especializadas en hispanos y afroamericanos. -
Press:
Facebook dejará a anunciantes aprovechar contactos de usuarios
Los usuarios de Facebook que entren a una tienda virtual o señalen que una marca les “gusta” con el botón para ese fin podrían empezar a ver pronto que los negocios retransmitan esas acciones a… -
Press:
Losing the battle against search results spam
Earlier this month, my friend Rebecca Skloot replaced her hulking big-box TV - I can vouch for its girth, having moved it once - with a flat-screen no thicker than an iPad. She turned it… -
Press:
Marketers go to you on Facebook
More of the world’s biggest marketers are selling their stuff at the place where consumers hanker to hang out: Facebook. Think of it as the ultimate convenience for a mobile generation that considers it seriously… -
Press:
Senate panel grills Apple, Google on tracking technology
Apple and Google defended their methods of tracking mobile device users at a Senate hearing, saying user privacy is protected. Still, agreeing with senators, both conceded Tuesday that better industrywide protections might be needed. “People…
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