Released: August 24, 2008

Save green by going green

Source: Tricia Bishop. Baltimore Sun

The environment finally has its day in the sun.

While climate concerns have been mounting for some time, this past year’s rising gas prices and their domino effect on other costs have kick-started the effort to go green.

More people are rallying around recycling, biking to work and calling on corporations to cut waste. According to a study commissioned this year by Havas Media, 79 percent of consumers worldwide would rather buy from eco-friendly companies. And 89 percent of shoppers plan to get even greener as the year passes.

In response, Toyota is shutting down truck production at one of its plants to focus on making more fuel-efficient Priuses. Whole Foods Markets have cut plastic bags from their grocery stores. Wal-Mart has hired a “sustainability officer” to oversee eco-friendly efforts. PNC Bank has trademarked the term “Green Branch” to describe its 40 or so environmentally conscious banks.

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Keywords

Green, Concious Consumer, Enviroment